Alluring, cool and exciting. Three words that probably best depict this spot for which we cleared and licensed the great song ‘Bad Guy’ by the amazingly talented Billie Eilish (who had just won her Grammy by the way). Billie, Kia, Kia, Billie. The association is strong and the brand has played a big card that will certainly pay off. After all, let’s just say, if you want to be cool, try to work with the coolest…

 

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