Tailor your ad to the target audience – and the music too!
We recently came across this Infopresse article presenting an analysis by Mathieu Bédard, president of Camden, and copywriter Susannah Rubin dealing with the need for advertisements to be tailored to their target audience or – at the very least – target culture. Often if an advertisement is first designed for a particular market (let’s take the Canadian anglophone market as an example) and is afterwards presented on another market (the francophone Quebec market, say) some people will be quick to simply translate the voiceovers – and the deal is done! But adaptation is frequently not just a matter of language