Stagiaire recherché en communication, marketing et contenu
À la recherche d’un stagiaire amoureux(se) de la musique et doué(e) pour la communication, le marketing et les réseaux sociaux…
Blog
Do you have the right to disseminate this image?
“Music Rights Clearance” – we free up rights for music, as our name says, but we also have occasion to help producers out when clearing picture rights is involved. Especially when artists appear in those images… If you’re relatively new to the image rights matter, here’s a little post to guide you (we hope). First of all, you have to know that prior to any public or even private dissemination of a photograph or an image, the distributor or producer must obtain authorization from the photographer and/or from the person concerned by that image. At the risk of what, exactly?
The Cannes Lions 2019: A Look Back
This year again, we attended the Lions de Cannes and were glad to see some of our dearest friends & clients… And seing quite a lot of them winning major prizes (again, congratulations to all contestants and winners). As for the top trends we took note of while attending some great panels and conferences, we remember the talks on responsible advertising, the need for purpose and relevancy, the importance of well integrated ads from a cultural stand point… and the need to further embrace diversity while undoing stereotyping. Heard in Cannes: ”Using a democratizer like music is important to remain
3 Fundamental Advice When Clearing Music In Advertising
Interview with Geneviève Barsalou – Attorney Genevieve Barsalou is a specialized attorney in copyright and entertainment law. Her expertise covers all aspects from negotiation to writing agreements regarding live performances, television, advertising, digital and book publishing including image rights, privacy and reputation. Involved in the cultural field for many years now and also guides many players in the music industry. She answered our questions about music rights clearance in advertising and gave us 3 advice to keep in mind when using a song in a commercial. 1. According to you, what’s the most common mistake – or the thing agencies
Music Rights 101
Copyright, publishing, master license – it’s easy to get confused! In the world of movies or in advertising, rights connected to music are a key issue: after all, music unmistakably brings a new dimension to images. But only once it’s been cleared by its rights holders…Many artists have even become famous thanks to the use of one of their songs in an advertisement, but for a piece of music to be used in a production, first of all certain rules governing copyright have to be respected.To use a piece of music on images, whether in advertising, in video games or
SickKids VS: Join Your Crew
SickKids VS strikes again! If you haven’t you seen the incredible and the deeply moving (and this is quite deep) advertising campaign of the Toronto SickKids Hospital Foundation starring hundreds of kids, you shall do! Congrats to the Cossette team for this massive and extraordinary work (needless to say that Colm Feore’s performance is also very impressive). We sure hope this will gives wings to as many children possible. The Music Rights Clearance team is very proud to have cleared the rights to musics from Moonlight original score by Nicholas Britell himself! Shivers incoming! See the video below and click
Cannes Lions
In Cannes since Monday: Cossette Toronto has six nominations, four for the SickKids vs: All-In campaign and two for SickKids vs: DadStrong. The MRC team is proud to have cleared the rights! Enjoying beautiful encounters since the start of the week. All-In: https://www.youtube.com/watch?v=c4Jzb99Bpd0 DadStrong: https://www.youtube.com/watch?v=3Bw261h5rkc
Music Rights Clearance: Clearing for Success
We invite you to read an interview published at Grenier aux Nouvelles concerning Music Rights Clearance. What are the stakes related to music licensing, the costs, the importance of contacts and (bonus!), the title of the song that we get asked about the most by our precious partners? Read the complete translated interview below. Music Rights Clearance: Clearing for Success The Montreal-based division of the Prime Time Entertainment inc. company specialises in clearing music advertising rights, a vital yet little known practice. This (and musical references) is the subject under discussion with François Lachanche, CEO of Music
2017: A Year of Sharing and Giving
The year is coming to an end (already!) and looking back at Music Rights Clearance’s positive results, helping children’s causes by involving teams that are so generous with their time is at the top of the list. We are proud and honoured, in 2017, to have cleared the rights to titles written by artists like Guns N’ Roses, Sigur Rós and Dead Obies. Because beyond the mechanics, wonderful songs have made it possible to enhance the emotional content for organizations such as the Toronto SickKids Hospital and Dans la rue community services in Montreal. It’s always rewarding to help make
SickKids VS: All-In
If you haven’t you seen the extraordinary, the incredible, the deeply moving advertising campaign of the Toronto SickKids Hospital Foundation starring hundreds of kids, your week isn’t complete. Music = Emotion. Congrats to the Cossette team, thumbs up to director Mark Zibert from Skin and Bones. The Music Rights Clearance team is proud to have cleared the rights to I’d Do Anything of Lionel Bart, from the Oliver! movie (1968) and Once There Was A Hushpuppy of Dan Romer, from the movie Beasts of the Southern Wild (2012). See the video below and click here to give! Thanks to Gilles