SickKids VS: All-In

If you haven’t you seen the extraordinary, the incredible, the deeply moving advertising campaign of the Toronto SickKids Hospital Foundation starring hundreds of kids, your week isn’t complete. Music = Emotion. Congrats to the Cossette team, thumbs up to...

Ikea, What A Wonderful World

Yep, What a Wonderful World. It’s what IKEA brings with its new Web and TV campaign: a vibrant 90 seconds, which promotes inclusion, equality and a sustainable future. Helping Rethink, the agency responsible for this superb ad, the Music Rights Clearance team...

Guns & Roses with SickKids

To convince Guns N’ Roses and its team, in 48 hours, while the band is on a European tour, to clear the rights to the hit song Sweet Child O’ Mine for the SickKids Hospital of Toronto: proud, happy, lucky to have such fierce collaborators. Many thanks to...

Acquiring a song: are you paying a fair price?

Acquiring that perfect song at a fair price is not something just anyone can obtain. This is obvious when you look at the factors involved, especially from a legal standpoint. That being said, once use rights have been cleared with all parties concerned, how can you...