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3 Fundamental Advice When Clearing Music In Advertising

music in advertising, music licensing, music publishing, music rights clearance

Interview with Geneviève Barsalou – Attorney Genevieve Barsalou is a specialized attorney in copyright and entertainment law. Her expertise covers all aspects from negotiation to writing agreements regarding live performances, television, advertising, digital and book publishing including image rights, privacy and reputation. Involved in the cultural field for many years now and also guides many players in the music industry. She answered our questions about music rights clearance in advertising and gave us 3 advice to keep in mind when using a song in a commercial. 1. According to you, what’s the most common mistake – or the thing agencies

Music Rights 101

licensing, music rights

Copyright, publishing, master license – it’s easy to get confused! In the world of movies or in advertising, rights connected to music are a key issue: after all, music unmistakably brings a new dimension to images. But only once it’s been cleared by its rights holders…Many artists have even become famous thanks to the use of one of their songs in an advertisement, but for a piece of music to be used in a production, first of all certain rules governing copyright have to be respected.To use a piece of music on images, whether in advertising, in video games or

SickKids VS: Join Your Crew

Social causes, moonlight, sickkids

SickKids VS strikes again! If you haven’t you seen the incredible and the deeply moving (and this is quite deep) advertising campaign of the Toronto SickKids Hospital Foundation starring hundreds of kids, you shall do! Congrats to the Cossette team for this massive and extraordinary work (needless to say that Colm Feore’s performance is also very impressive). We sure hope this will gives wings to as many children possible. The Music Rights Clearance team is very proud to have cleared the rights to musics from Moonlight original score by Nicholas Britell himself! Shivers incoming! See the video below and click

Cannes Lions

Industry

In Cannes since Monday: Cossette Toronto has six nominations, four for the SickKids vs: All-In campaign and two for SickKids vs: DadStrong. The MRC team is proud to have cleared the rights! Enjoying beautiful encounters since the start of the week. All-In: https://www.youtube.com/watch?v=c4Jzb99Bpd0 DadStrong: https://www.youtube.com/watch?v=3Bw261h5rkc

Interesting interview about Music Rights Clearance

At MRC

We invite you to read an interview published at Grenier aux Nouvelles concerning Music Rights Clearance. What are the stakes related to music licensing, the costs, the importance of contacts and (bonus!), the title of the song that we get asked about the most by our precious partners? Read the complete translated interview below. Music Rights Clearance: Clearing for Success The Montreal-based division of the Prime Time Entertainment inc. company specialises in clearing music advertising rights, a vital yet little known practice. This (and musical references) is the subject under discussion with François Lachanche, CEO of Music

2017: A Year of Sharing and Giving

At MRC

The year is coming to an end (already!) and looking back at Music Rights Clearance’s positive results, helping children’s causes by involving teams that are so generous with their time is at the top of the list. We are proud and honoured, in 2017, to have cleared the rights to titles written by artists like Guns N’ Roses, Sigur Rós and Dead Obies. Because beyond the mechanics, wonderful songs have made it possible to enhance the emotional content for organizations such as the Toronto SickKids Hospital and Dans la rue community services in Montreal. It’s always rewarding to help make

SickKids VS: All-In

Social causes

If you haven’t you seen the extraordinary, the incredible, the deeply moving advertising campaign of the Toronto SickKids Hospital Foundation starring hundreds of kids, your week isn’t complete. Music = Emotion. Congrats to the Cossette team, thumbs up to director Mark Zibert from Skin and Bones. The Music Rights Clearance team is proud to have cleared the rights to I’d Do Anything of Lionel Bart, from the Oliver! movie (1968) and Once There Was A Hushpuppy of Dan Romer, from the movie Beasts of the Southern Wild (2012). See the video below and click here to give! Thanks to Gilles

Ikea, What A Wonderful World

At MRC

Yep, What a Wonderful World. It’s what IKEA brings with its new Web and TV campaign: a vibrant 90 seconds, which promotes inclusion, equality and a sustainable future. Helping Rethink, the agency responsible for this superb ad, the Music Rights Clearance team cleared one of the most emblematic songs of the 20th century, here in an intimate version. https://www.youtube.com/watch?v=7F9SwLDixSM

Guns & Roses with SickKids

Social causes

To convince Guns N’ Roses and its team, in 48 hours, while the band is on a European tour, to clear the rights to the hit song Sweet Child O’ Mine for the SickKids Hospital of Toronto: proud, happy, lucky to have such fierce collaborators. Many thanks to @gillesGodard, Charles Sussman (G&R manager), to the best team possible @pierre paradis @zaid @yann @gab, to my friend Malik Yacoubi, to the world champions Carlos Moreno and Peter Ignazi for their trust. #Cossette #Happiness #Gratitude #Guns&Roses #SickKids #love. The kids’ cause is one that I hold close to heart. Watch, share, give.

SOCAN members’ incomes at a record-breaking high 2016

Industry

Good news: revenues generated by authors, composers, and publisher members of SOCAN keep growing year over year, shattering all records along the way! With an 8% increase in 2016, they reached the 330 million dollars, that’s more than a 1/3 of a billion! Of this total, artists and creators pocketed $ 285,000,000. It is pretty huge and very encouraging for the creators and those who make their works travel, we are very happy for them. It is also good for music fans all over the world who continue to consume even more music from here! That’s the good news!

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