Blog

Music Companies Rally Around ‘Black Out Tuesday’

As you might have seen on social medias yesterday, music companies as well as individuals gathered around the Black Out Tuesday initiative. This article published in Digital Music News further explains. What started with a a sprinkling of major label divisions has now stretched to cover a broad swath of music and entertainment companies. Now, ‘Black Out Tuesday’ is being observed by a substantial number of entertainment industry professionals — and could become an annual event. ‘Black Out Tuesday’ was conceived as a pause and show of solidarity for African-American grievances and support for protests throughout the country. Now, the

Unsinkable: Hearing the Voices of Canadian Kids!

We, at Music Rights Clearance, were most delighted to give a hand to Unsinkable’s team to put altogether a show to promote and give support to Kids Help Phone. Just a little more than a month ago, the Unsinkable Team envisioned creating a show that would capture the voices of youth during COVID, share their experiences, and celebrate their resilience. How it started? When they learned from Kids Help Phone that their calls increased 350% since the pandemic began. Then the idea to put on a show, in only 27 days, was born. On the invitation of producer Franca Piacente,

Stand By Me, Until We Hit The Road Again

covid-19, mazda, sleeping roads, stand by me

Music Rights Clearance team has very recently cleared the rights to a timeless song: Stand by Me, sung by Skylar Grey. As this article ”Mazda Canada Commercial Song: Let the Roads Sleep” published on commercial-song.net puts it well, Mazda joined the battle to invite everyone to stay home and flatten the curve in the midst of this coronavirus crisis. Here’s an excerpt that sums this campaign and the reasoning behind the choice of this timeless song ‘Stand By Me’ by Skylar Grey. ”The 15-second spot, entitled “Sleeping Roads,” delivers, through onscreen lines, the following message: “Let the roads sleep because

Tailor your ad to the target audience – and the music too!

We recently came across this Infopresse article presenting an analysis by Mathieu Bédard, president of Camden, and copywriter Susannah Rubin dealing with the need for advertisements to be tailored to their target audience or – at the very least – target culture. Often if an advertisement is first designed for a particular market (let’s take the Canadian anglophone market as an example) and is afterwards presented on another market (the francophone Quebec market, say) some people will be quick to simply translate the voiceovers – and the deal is done! But adaptation is frequently not just a matter of language

Do you have the right to disseminate this image?

article, images, photos, rights, rights clearance

“Music Rights Clearance” – we free up rights for music, as our name says, but we also have occasion to help producers out when clearing picture rights is involved. Especially when artists appear in those images… If you’re relatively new to the image rights matter, here’s a little post to guide you (we hope). First of all, you have to know that prior to any public or even private dissemination of a photograph or an image, the distributor or producer must obtain authorization from the photographer and/or from the person concerned by that image. At the risk of what, exactly?

The Cannes Lions 2019: A Look Back

AdTrends, Advertising, Cannes, Lions, Lions 2019

This year again, we attended the Lions de Cannes and were glad to see some of our dearest friends & clients… And seing quite a lot of them winning major prizes (again, congratulations to all contestants and winners). As for the top trends we took note of while attending some great panels and conferences, we remember the talks on responsible advertising, the need for purpose and relevancy, the importance of well integrated ads from a cultural stand point… and the need to further embrace diversity while undoing stereotyping. Heard in Cannes: ”Using a democratizer like music is important to remain

3 Fundamental Advice When Clearing Music In Advertising

music in advertising, music licensing, music publishing, music rights clearance

Interview with Geneviève Barsalou – Attorney Genevieve Barsalou is a specialized attorney in copyright and entertainment law. Her expertise covers all aspects from negotiation to writing agreements regarding live performances, television, advertising, digital and book publishing including image rights, privacy and reputation. Involved in the cultural field for many years now and also guides many players in the music industry. She answered our questions about music rights clearance in advertising and gave us 3 advice to keep in mind when using a song in a commercial. 1. According to you, what’s the most common mistake – or the thing agencies

Music Rights 101

licensing, music rights

Copyright, publishing, master license – it’s easy to get confused! In the world of movies or in advertising, rights connected to music are a key issue: after all, music unmistakably brings a new dimension to images. But only once it’s been cleared by its rights holders…Many artists have even become famous thanks to the use of one of their songs in an advertisement, but for a piece of music to be used in a production, first of all certain rules governing copyright have to be respected.To use a piece of music on images, whether in advertising, in video games or

SickKids VS: Join Your Crew

Social causes, moonlight, sickkids

SickKids VS strikes again! If you haven’t you seen the incredible and the deeply moving (and this is quite deep) advertising campaign of the Toronto SickKids Hospital Foundation starring hundreds of kids, you shall do! Congrats to the Cossette team for this massive and extraordinary work (needless to say that Colm Feore’s performance is also very impressive). We sure hope this will gives wings to as many children possible. The Music Rights Clearance team is very proud to have cleared the rights to musics from Moonlight original score by Nicholas Britell himself! Shivers incoming! See the video below and click

Cannes Lions

Industry

In Cannes since Monday: Cossette Toronto has six nominations, four for the SickKids vs: All-In campaign and two for SickKids vs: DadStrong. The MRC team is proud to have cleared the rights! Enjoying beautiful encounters since the start of the week. All-In: https://www.youtube.com/watch?v=c4Jzb99Bpd0 DadStrong: https://www.youtube.com/watch?v=3Bw261h5rkc

Blog

Recent posts

Categories