Yep, What a Wonderful World. It’s what IKEA brings with its new Web and TV campaign: a vibrant 90 seconds, which promotes inclusion, equality and a sustainable future. Helping Rethink, the agency responsible for this superb ad, the Music Rights Clearance team cleared one of the most emblematic songs of the 20th century, here in an intimate version. https://www.youtube.com/watch?v=7F9SwLDixSM
To convince Guns N’ Roses and its team, in 48 hours, while the band is on a European tour, to clear the rights to the hit song Sweet Child O’ Mine for the SickKids Hospital of Toronto: proud, happy, lucky to have such fierce collaborators. Many thanks to @gillesGodard, Charles Sussman (G&R manager), to the best team possible @pierre paradis @zaid @yann @gab, to my friend Malik Yacoubi, to the world champions Carlos Moreno and Peter Ignazi for their trust. #Cossette #Happiness #Gratitude #Guns&Roses #SickKids #love. The kids’ cause is one that I hold close to heart. Watch, share, give.
Good news: revenues generated by authors, composers, and publisher members of SOCAN keep growing year over year, shattering all records along the way! With an 8% increase in 2016, they reached the 330 million dollars, that’s more than a 1/3 of a billion! Of this total, artists and creators pocketed $ 285,000,000. It is pretty huge and very encouraging for the creators and those who make their works travel, we are very happy for them. It is also good for music fans all over the world who continue to consume even more music from here! That’s the good news!
Acquiring that perfect song at a fair price is not something just anyone can obtain. This is obvious when you look at the factors involved, especially from a legal standpoint. That being said, once use rights have been cleared with all parties concerned, how can you tell if you’re paying the right price? First of all, the selling of a track is not an exact science. For a same song, several factors can influence its price, including territory, audience, internal regulations, seasons, the assignee’s need for liquidity and the type of usage. The evolution of media platforms is also an
Music Rights Clearance launches a one-stop shop to help creative professionals and producers obtain musical rights faster and at a better rate. Free evaluation within 2 hours and rights released within 72 hours! Toronto, July 7, 2016 – Today Music Rights Clearance launches, especially for advertising agencies, creative professionals, producers and directors, a on e-stop shop for music rights clearance. With their unique positioning, the company can offer faster more affordable services in an industry that generates tens of millions of dollars in transactions in Canada alone. Active in North America and around the world Music Rights Clearance’s business model