Katie Seline, Music Licensing Expert Joins Team

Montreal, October 13, 2020 — Katie Seline, music licensing specialist, joins the Music Rights Clearance (MRC) team as Project Manager and Licensing Specialist for advertising.  After getting her start as an intern at MTV in their legal and business affairs department, Katie has continued to work in the music and media industry for over ten […]

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Belairdirect feels ”oh-so-pretty”!

Belairdirect insurance’s new national campaign (by Sid Lee) is taking on a musical approach featuring a re-arrangement of a major classic: I Feel Pretty from West Side Story. Showcasing anthropomorphized automobiles singing the song, as they are happy to be repaired, the spot is as bright and fun as can be. The creative is promoting […]

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Dance Hit “Sweet Dreams” becomes “Swede Dreams” for Ikea

MRC team has helped Rethink Canada in their quest to find the perfect tune; Sweet Dreams, for the latest Ikea national campaign. Re-recorded and sung by Swedish actor Jonas Fornander and paired with a refreshingly humorous music video, this new version perfectly promotes Ikea’s line of bedroom furniture. Following last year’s “Night Owls” campaign and […]

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MRC: Five years of hit songs in advertising

“The company Music Rights Clearance, a gold standard in the music licensing industry, is expanding its offer, thereby allowing agencies to fully take advantage of its privileged relationships with multinational record labels, artists, rights holders and owners of music catalogues,” explains President François Lachance. Over the past five years, the company has licensed countless titles […]

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Unsinkable: Hearing the Voices of Canadian Kids!

We, at Music Rights Clearance, were most delighted to give a hand to Unsinkable’s team to put altogether a show to promote and give support to Kids Help Phone. Just a little more than a month ago, the Unsinkable Team envisioned creating a show that would capture the voices of youth during COVID, share their […]

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Tailor your ad to the target audience – and the music too!

We recently came across this Infopresse article presenting an analysis by Mathieu Bédard, president of Camden, and copywriter Susannah Rubin dealing with the need for advertisements to be tailored to their target audience or – at the very least – target culture. Often if an advertisement is first designed for a particular market (let’s take […]

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Music Companies Rally Around ‘Black Out Tuesday’

As you might have seen on social medias yesterday, music companies as well as individuals gathered around the Black Out Tuesday initiative. This article published in Digital Music News further explains What started with a a sprinkling of major label divisions has now stretched to cover a broad swath of music and entertainment companies. Now, […]

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Stand By Me, Until We Hit The Road Again

Music Rights Clearance team has very recently cleared the rights to a timeless song: Stand by Me, sung by Skylar Grey. As this article ”Mazda Canada Commercial Song: Let the Roads Sleep” published on commercial-song.net puts it well, Mazda joined the battle to invite everyone to stay home and flatten the curve in the midst […]

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Do you have the right to disseminate this image?

“Music Rights Clearance” – we free up rights for music, as our name says, but we also have occasion to help producers out when clearing picture rights is involved. Especially when artists appear in those images… If you’re relatively new to the image rights matter, here’s a little post to guide you (we hope). First of all, […]

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3 Fundamental Advice When Clearing Music In Advertising

Interview with Geneviève Barsalou – Attorney Genevieve Barsalou is a specialized attorney in copyright and entertainment law. Her expertise covers all aspects from negotiation to writing agreements regarding live performances, television, advertising, digital and book publishing including image rights, privacy and reputation. Involved in the cultural field for many years now and also guides many players […]

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