Belairdirect feels ”oh-so-pretty”!

Belairdirect insurance’s new national campaign (by Sid Lee) is taking on a musical approach featuring a re-arrangement of a major classic: I Feel Pretty from West Side Story. Showcasing anthropomorphized automobiles singing the song, as they are happy to be repaired, the spot is as bright and fun as can be. The creative is promoting […]

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Dance Hit “Sweet Dreams” becomes “Swede Dreams” for Ikea

MRC team has helped Rethink Canada in their quest to find the perfect tune; Sweet Dreams, for the latest Ikea national campaign. Re-recorded and sung by Swedish actor Jonas Fornander and paired with a refreshingly humorous music video, this new version perfectly promotes Ikea’s line of bedroom furniture. Following last year’s “Night Owls” campaign and […]

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