Music Rights Clearance team has very recently cleared the rights to a timeless song: Stand by Me, sung by Skylar Grey.
\nAs this article \u201dMazda Canada Commercial Song: Let the Roads Sleep\u201d published on commercial-song.net puts it well, Mazda joined the battle to invite everyone to stay home and flatten the curve in the midst of this coronavirus crisis. Here\u2019s an excerpt that sums this campaign and the reasoning behind the choice of this timeless song \u2018Stand By Me\u2019 by Skylar Grey.<\/p>\n
\u201dThe 15-second spot, entitled \u201cSleeping Roads,\u201d delivers, through onscreen lines, the following message: \u201cLet the roads sleep because when they wake we\u2019ll have a lot of catching up to do\u201d.<\/p>\n
While the images feature deserted roads, Skylar Grey\u2019s slow cover version of the iconic hit single \u201cStand By Me\u201d plays in the background.<\/p>\n
Mazda Canada declared its commitment to providing its customers with flexible solutions to help navigate this uncertain terrain together. Thus, it offers services through its dealership stores, which remained available but with reduced hours and service levels, a lease extension program, loan payment deferrals, and lease payment deferrals for existing qualified customers, and no monthly finance payments for 120 days plus the brand\u2019s unlimited mileage warranty with every new Mazda purchased.\u201d<\/p>\n
\u201cWhat got us really excited about this campaign was the opportunity to tap into this emerging trend,\u201d says Ari Elkouby, executive creative director at Wunderman Thompson. \u201cWe hope that drivers across the country will relate to this uniquely Canadian insight and whenever they see a car covered up they\u2019ll be reminded of the campaign and think \u2013 they should have gotten a Mazda.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Music Rights Clearance team has very recently cleared the rights to a timeless song: Stand by Me, sung by Skylar Grey. As this article \u201dMazda Canada Commercial Song: Let the Roads Sleep\u201d published on commercial-song.net puts it well, Mazda joined the battle to invite everyone to stay home and flatten the curve in the midst […]<\/p>\n","protected":false},"author":1,"featured_media":469,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[51,53,54,55,56],"class_list":["post-468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-charlebois-en","tag-contenu-quebecois-en","tag-liberation-de-droits-en","tag-marie-mai-en","tag-webserie-en"],"acf":[],"yoast_head":"\n