This year again, we attended the Lions de Cannes and were glad to see some of our dearest friends & clients… And seing quite a lot of them winning major prizes (again, congratulations to all contestants and winners).
As for the top trends we took note of while attending some great panels and conferences, we remember the talks on responsible advertising, the need for purpose and relevancy, the importance of well integrated ads from a cultural stand point… and the need to further embrace diversity while undoing stereotyping.
Heard in Cannes:
”Using a democratizer like music is important to remain relevant!”
True story! With of course a great example presented by Samsung Canada and their ad with the song “Thunderclouds” by LSD feat. Sia, Diplo & Labyrinth.
On these words of wisdom, Music Rights Clearance is glad to be collaborating with some of the most creative people worldwide and of all the new beautiful encounters we have made in Cannes again this year.
See you next year, and in the while, make sure to stay creative but relevant (always!), push the boundaries and clear some great music p.l.e.a.s.e (and use our help of course)!