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At Music Rights Clearance, we understand the unique challenges you face when selecting the right track for your project.

Whether you have a fully formed concept and a set budget but are still searching for that ideal piece of music, or if you just can’t get that track you had in mind, we are here to assist. Our team provides personalised music search services, conducting hand-tailored searches to uncover the perfect song. We can suggest well-known songs or songs from artists who are about to break through. Whatever your concept, audience, budget, or type of music, we’ll find great suggestions that align seamlessly with your project.

Read on as we share more about the behind-the-scenes of our music search process and highlight just a few of our creative searches.

Track: Closer To The Heart
Artist: Rush
Work: Molson Since 1786
Agency: Rethink Communications

This spot is rooted in national pride and celebrates Molson’s iconic place in Canadian history, so the music needed to carry that same spirit—energetic, uplifting, and unmistakably Canadian. The search focused on tracks that would evoke pride and nostalgia, aiming for something familiar yet not too obvious or predictable. The Client landed on “Closer To The Heart” by Rush, which struck the perfect balance and effortlessly ticked all the boxes.

Track: Heaven Is A Place On Earth
Artist: Belinda Carlisle
Work: Intact Insurance
Agency: Septième

Centered around the bond between a parent and teen, this Intact Insurance spot called for an instantly recognizable track that spanned generations—something irresistibly singable with a playful “guilty pleasure” vibe. The kind of song a parent might belt out with full enthusiasm, much to their child’s embarrassment. It needed to be fun, nostalgic, and familiar, striking the perfect tone for a shared moment. Timing was key, as the track had to support a beat of tension and quiet reflection before the teen joins in, making the emotional payoff of Belinda Carlisle’s “Heaven Is A Place On Earth” all the more satisfying.

Track: Friend Like You
Artist: Leah Noble
Client: McCain
Agency: Rethink

Track: Time
Artist: Angelo De Augustine
Client: McCain
Agency: Rethink

This heartfelt McCain campaign required an extensive music search to find the perfect tracks for both the English and French spots. We were looking for emotionally resonant songs without feeling overly sentimental or melancholic. The brief called for a delicate balance—just the right amount of hope and warmth, without tipping into overly upbeat or cheerful territory. Timing was also crucial, allowing the music to support moments of quiet tension and emotional build within the edit.

Working on these spots was as rewarding as it was challenging. The brief was specific, yet open enough to allow for creative exploration, which is our favourite type of project to work on! Because we needed four different songs with the budget for one, we were able to unearth some wonderful gems from indie artists that elevated the narratives, reminding us of how powerful and precise music in advertising can be.

We love the challenge—and the satisfaction—of bringing our clients’ briefs to life and delivering exactly what they’re looking for. Whether it’s a tight turnaround, a specific sound, or a wide-open brief, we move fast to provide carefully curated options that hit the mark. Our job is to take the overwhelm out of the process and help you zero in on the perfect track. We’re here to make music the easiest part of your project. Contact us if you’d like to do your first search for free!