Dance Hit “Sweet Dreams” becomes “Swede Dreams” for Ikea
MRC team has helped Rethink Canada in their quest to find the perfect tune; Sweet Dreams, for the latest Ikea national campaign. Re-recorded and sung by Swedish actor Jonas Fornander and paired with a refreshingly humorous music video, this new version perfectly promotes Ikea’s line of bedroom furniture.
Following last year’s “Night Owls” campaign and the successful “Bedtime” campaign, this ”Swede Dreams” spot was directed by Scott Cudmore and features a montage of people struggling to get a good night’s sleep.
BUT, this not a typical commercial: this one is made like a music video and soundtracked by this cover of the ’90s synth-pop song “Sweet Dreams” sung by IKEA’s longtime radio voice, Jonas Fornander.
Viewers hear the adapted lyrics (we managed to get those approved) like “shut off the glow through your curtains/quit your tossin’ and turnin.’”
Enough said, watch (and more importantly, listen up)!